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Americans more likely than Japanese to focus on the goal rather than the process of actions

Research published this month in the scientific journal Personality and Social Psychology Bulletin has uncovered a cultural variation in the way American and Japanese people describe everyday actions.

In their study, Yuri Miyamoto of the University of Wisconsin at Madison and her colleagues said their research “provided the first evidence of cultural differences in attention to goal versus process identification of an action at the individual and collective levels.”…>>>more

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